We know that choosing the right team to collaborate with for your project sometimes can be a difficult experience. You have heard the stories about projects hitting way beyond their original scope and taking much longer than you initially agreed upon and still failing to achieve something even marginally close to what you originally envisioned.

This is the prime reason why we take the initial discovery call seriously and we try to strip down your project into understandable components to carefully digest and evaluate their creative and technical possibilities. Since we intentionally operate in small teams and only focus on a few clients at a time to maximize our creative efficiency, we evaluate the full project scope with the team to make sure that our client’s hopes and expectations are met without any compromise.

First things first:

Understanding the unique value proposition of your product and market fit

We usually will have questions as follows to make sure that we understand the product in detail to craft the ideal creative strategy and technical roadmap:

• Who is your end-user and what is the key problem you are trying to solve?
• What are the key features of your product?
• What are the key actions that you want the users to perform?
• What is the most effective approach to plan an MVP and which should be the key milestones of the product roadmap?

Once we understand the purpose of your product and how it is supposed to solve the specific pain points faced by your target audience, we get together as a team to brainstorm and discuss the best possible creative strategy to effectively tell your story and craft your digital product to function as the supportive platform for the users to get their needs met in the most intuitive way possible.

Our process is streamlined to perfection to make your life easier

1. Performing in-depth market analysis/ Competitor research and identifying where we should strategically position your product to maximize its relevancy to the chosen user demographics and the user persona.
2. Defining the key components of the brand visual DNA. (Logo, color direction, typographic direction, etc.)
3. Evaluating Human-centered User experience aspects to craft intuitive Wireframes and we will build functional prototypes to understand and evaluate the key components of the product architecture.
4. High Fidelity designs to visualize how the final product is going to look like. (At this stage we play with design elements, illustrations, animations to make sure that your brand is a creative masterpiece)
5. Reviewing final designs/Usability tests and further refining the products.
6. Handing over the designs to technical teams.

How do we choose the right technology stack for your products?

Choosing the ideal tech stack to effectively implement your core product features can be confusing. There are many factors we need to consider right from the beginning of the project since technical limitations unique to each tech stack can have a direct impact on the product features. Therefore, we choose to continuously collaborate with our internal tech teams to define the correct product architecture to support your business goals. Plus, this enables our product design team to feel fully confident about what they are about to craft.

Since most early-stage businesses focus on implementing an MVP to battle test their primitive business model, it is important to consider how we are planning to scale the product features and their related benefits beyond the MVP stage. So, we carefully evaluate the complete road map for the project to verify the future scalability.

Conclusion

We understand that each digital product has a personality on its own and the creative approach we take for one product might not be appealing for the other. Therefore, we need to be flexible and open minded at each stage of the project to achieve the best possible results for your organization as well as for the end consumer. That is why we are being super collaborative right from the beginning. We take extreme ownership of your project and we will make sure to frequently update you regarding our progress and get your valuable input regarding each creative and technical decision. You have zero reasons to worry since we will always have your back and we will make sure to give you the best experience throughout the project and beyond. We are super excited to hear your story!